Digital Marketing Trends for 2022
Each year, we witness new and unexpected digital trends that lay the foundations for the future of digital marketing. And even in a year as tumultuous as 2021, we’ve not been disappointed. If anything, the digital marketing trends in 2022 are set to be some of the most groundbreaking to date that’s, we’ve focused on six trends that aren’t just industry fads but general directions that marketing is heading toward in 2022 and beyond. Here’s what to embrace;
1. Tried video marketing?
People love to consume video content no doubt and am sure you are aware of the “mobile first” notion that is present for a few years now. And now, with the 5G and better mobile data plans, video streaming is easier than ever on smartphones and tablets.
That’s why the popularity of TikTok was possible in the first place. You can record your video anywhere, but also watch it anytime you want. Something that was much more expensive when the mobile data plans were limited to megabytes of Internet, instead of gigabytes.
If you aren’t creating marketing videos yet, you should definitely consider expanding your digital strategy.
2. Analyze the social media sentiment
For a long time, influencer marketing has been the go-to strategy when it comes to promoting a specific product or raising brand awareness but have you noticed the decline in trust in social media influencers?
All the scandals caused by many Instagram celebrities caused a trust crisis. People are becoming more skeptical when it comes to influencers endorsements but that doesn’t mean, however, that an influencer marketing tactics are useless.
A game changer in 2022 will be sentiment analysis. Many tools, including Brand24, offer such an option, and the demand for sentiment analysis will only grow in the future. . The process entails AI learning the ins and outs of human communication and analyzing whether a statement made online is positive, negative or neutral.
3. What’s your story? (Tell a real story)
Storytelling is always key for brand marketing. But when it comes to selling your product in the modern landscape, consumers are tired of just hearing about how you, the brand, believe your goods or services are better than the competition. They want to know how have you delivered on your promises in a way that has lived up to their needs and expectations.
This doesn’t mean brands should take a step back and let their reviews do the talking. Rather, your marketing should shift its focus to storytelling—don’t just tell the consumer the benefits of their product or why it’s better than their competitors, businesses should show through stories and customer testimonials how the product or service can help to solve a specific problem.
Storytelling is the new way of marketing. It won’t sell directly, but it will make your customers think, “Damn, maybe I should try this out.”
It might not result in direct sales, but it’s a great way to put your brand front-and-center in the minds of consumers who are considering a specific issue. That way, when they face that issue you’ll be the first one they turn to.
4. Metaverse and VR / AR
In October 2021 Mark Zuckerberg announced the transformation of Facebook into Meta. The company revealed they are working on “Metaverse”, a next generation of social media or perhaps even the Internet.
Will it change the way we consume content on social media and alter our vision of the Internet social life🤷? We are yet to find out. You can start with planning Metaverse strategies already.
There’s plenty of information on how will it look like.
But you don’t need to wait for Metaverse to explore the possibilities of VR and AR marketing. There are tons of apps that already work in the augmented reality available through your smartphone camera.
As the mobile devices are getting more advanced and VR sets more accessible, VR and AR marketing will be an emerging digital marketing trend in 2022. We are yet to see how it will play out.
5. A.I in digital marketing
Rather than focusing on what we already gained from AI, it’s time to look to the future and how it impacts digital marketing.
As AI technology advances so do its capabilities, moving from automated tasks and campaigns to being able to predict what customers are likely to want next. AI has the ability to analyze more data, more quickly, than we do as humans. For this reason, it’s able to take the large data set that’s there to analyze the purchase history and behavior of customers. Then, be able to suggest a specific item or offer, or even a personalized advertisement.
Using AI to predict your customer’s next move means you can target them with the product or service they need, right when they need it! This kind of targeting will lead to high conversion rates and the sense that you understand your customers and their needs without being intrusive or overwhelming them with irrelevant targeting.
6. Engage in CSR and non-profit activities
In 2022 it’s high time we realize about the marketing impact on environment.
Fortunately, CSR campaigns are becoming a standard in the marketing industry. Not only this tactic is beneficial to the society, but also brands can appear more humane in front of their target audience.
People can be crazy for “good” companies. They like to identify with their love brands, and will share all the great deeds businesses are doing.
2022 marketers should once and for all discover that non-profit activities have a huge positive feedback on brand awareness and how people see the company
In conclusion, 2020 caught almost all of us Un-aware and proved that digital marketing is inevitable in the business world we are leaving in. 2021 gave us the courage and the hope tp try a few strategies here and there ….and well, that went that way. 2022 is her with us, with a chance to confidently dive into the full potential of digital marketing and embrace what’s best for our brands and businesses. Wishing you the best in your efforts this year🤠!Get